A Weekly PropTech Newsletter bringing you industry updates from across the real estate spectrum |
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We regularly include studies in these newsletters about preferences for in-person shopping, especially among younger shoppers. As such, we must say that we find the recent campaign launched by Simon rather strategic. The property owner launched “Meet me @themall”, a campaign live on streaming services, on social media and with the support of 200+ influencers and creators. Positioned as a “a comprehensive strategy to celebrate mall culture, strengthen connections with our consumers, and invite people to be part of the experience,” timing this launch with the upcoming holiday shopping season paves the way for some real needle moving activity. We will be curious to see how the campaign performs, and curious if it shows up in our feeds (even though we might not be quite Gen Z.)
As we launch into October, Halloween is on the mind and at some people’s front doors, AI is helping to reduce returns and reduce delivery driver wait times, and a mall in Queens is very happily full. Last week we shared that we’d be at SXSW Sydney, but that’s not the only event we’ll be at in the near future. Check out our LinkedIn post to see which other conferences you can catch us at in the coming weeks and months. |
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There is still time to prepare for a busy shipping season [SupplyChainDive] With the busy holiday season just around the corner, shippers may feel it’s already too late to ensure deliveries arrive in time enough to meet customers’ needs. But for those who haven’t started preparations yet, that might not be the case, although it should be a priority, logistics experts said.
Amazon introduces new visual search features in shopping app [Chain Store Age] The e-tail giant, which says it has seen a 70% increase year-over-year in visual searches worldwide on its app, has added several new features to enhance the mobile visual search experience.
Online Returns Reduced With AI-powered Virtual Fitting Room [WWD] Fytted recently launched its virtual fitting room, which could be a game-changer as the company said the new in-app feature “enables users to see both the look and the fit of over 1 million clothing items they select from to try on.” The technology helps take a bite out of returns, which is a pain point for consumers as well as retailers. |
JLL to acquire lease management, data analytics tech brokerage Raise [FacilitiesDive] JLL has agreed to acquire Raise Commercial Real Estate to enhance its existing leasing technology and platform capabilities, the company announced. The acquisition will give JLL and its clients access to Raise’s cloud-based application and leasing lifecycle management technology, including transaction and lease management and workplace and portfolio analytics.
Spirit Halloween partners with Uber for on-demand delivery [RetailDive] Uber Eats, Postmates and the Uber app are now all available to Spirit Halloween consumers across the U.S. and Canada looking for fast delivery. The Spirit Halloween catalog is available on Uber for the same price as in-store.
Giant Eagle slashes delivery driver wait times with AI-based alerts [Chain Store Age] Based on its success using Flybuy Pickup, Giant Eagle is now utilizing Flybuy technology to streamline operations for third-party delivery drivers with real-time alerts integrated into the Flybuy dashboard and picking app. |
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Are Pop-up Shops the Future of Retail? [WWD] While temporary retail spaces, commonly known as pop-up shops, have a long history, the modern iteration has drastically evolved in recent years. These spaces have become a crucial response to the challenges facing traditional retail, like declining foot traffic and shifting consumer preferences, particularly during the so-called “retail apocalypse,” according to the online marketplace Storefront.
Simon taps influencers to draw Gen Z to the mall [RetailDive] The real estate investment trust said it’s partnering with over 250 mall-loving influencers and creators to drive awareness and engagement. The campaign is on Netflix, Hulu and other streaming services, along with Instagram, YouTube, TikTok and on Simon’s social channels. |
Strategic Leasing Is Driving The Future Of Luxury Retail [Forbes] Creating spaces that keep luxury stores in place demands a strategic approach to leasing that mirrors the level of high-end service luxury retailers use to meet their own clients’ needs. Here’s how developers and owners can attract and retain luxury brands by offering targeted leasing strategies that enhance the brand experience and maximize property value.
DoorDash Unveils Business Management Platform for Restaurants, Retailers [PYMNTS] With the launch of the DoorDash Commerce Platform, the company aims to revolutionize how restaurants and retailers connect with customers, offering features like customizable mobile apps and an enhanced Business Manager App. |
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Macerich reports its space at NYC’s Queens Center fully leased [Chain Store Age] The arrival of Primark, H&M, Warby Parker, Gap, and Kiko Milano have left no space available in the Macerich-owned portion of Queens Center in New York City, according to the big mall owner. |
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