| In an AI world, Nordstrom is leaning into human care [CXDive] AI has a role to play, but when customers “really want the face-to-face, eye-to-eye, voice-to-voice connection,” the retailer is there to meet the need, Nordstrom’s Heather Bissell said.
How AI is reinventing the holiday gift guide [ModernRetail] The humble gift guide is taking on even greater importance this holiday season. Beyond driving immediate sales, brands this year are angling to get into gift guides to help them with SEO and GEO, and build overall awareness in the long term. Companies are getting more selective about who they pitch, and why, to increase the odds that they get into the most relevant gift guides for their brand.
Why Walmart published its first-ever home catalog [ModernRetail] Walmart recently published its first catalog of home furniture and decor as a way to build demand ahead of the holiday season in a category that will be crucial in winning over more high-income shoppers. |