We got back from ICSC Las Vegas last week and it was so great to catch up with friends new and old. There was a clear optimism in the air, and we were thrilled to be back in person.

We are sometimes critical of those that implement bright shiny object technology too quickly or without strategic planning, but we love when companies use technology to solve real problems.

While each week we hear about a new brand experimenting with web3 (metaverse, VR, NFTs, blockchain, cryptocurrency or “other”), it’s just that for now – experimental.